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Contextual advertising

Contextual advertising

Google Ads

Contextual advertising in Google Ads is represented by a huge number of formats: text search and graphical display ads, YouTube video ads and mobile ads and has very flexible targeting settings, allowing you to focus on the most promising audience.

Why is Google Advertising?

ADVANTAGES

Attraction of new clients

Google Advertising will help increase the volume of Internet sales and the number of calls to the office, attract new visitors to the site and create a permanent audience.

Contact with the audience at the right time

Potential customers will see your ad, when they're searching on Google products and services you offer.

A wide range of advertising formats

Advertising with Google will access to hundreds of advertising formats: text search and graphical display ads, YouTube video ads and mobile ads for apps - and that's not all.

Contextual ads appear next to search results, when people search for your products and services. In this case, you only pay for clicks to your website or calls to your business.

Google display advertising ads on more than 2 000 000 websites and more than 650 000 applications, that will allow you to reach any audience.

You choose, who will see your ads. At the same time paid only the actual views. In other words, you will not have to pay for your ads outside of your interest.

App Campaigns - a great opportunity to talk about your application for iOS or Android Google more than a billion users. In this case, you do not need to have experience in advertising.

You pay only for results

No clicks - no costs

You only pay, when a user clicks on your ad and visits your website or calls to your office. In other words - only when the advertising works.

For every budget

Even without having the huge budget, you succeed, if you choose the correct purpose of advertising. One profitable companies spend millions on advertising per month, other - hundreds of times smaller.

Advertising in your neighborhood or around the world

Targeting ads can be customized to the country, regions, city ​​and even at a certain distance from your office or shop.

Make informed decisions

Track the effectiveness of advertising

In Google ads, you can track, how many users watch your ads, You visit your website or call your business.

Order setting the content and get a quick influx of customers for your business. 100 % result ...

100%

Tariffs

Profile Audit

$ 49
  • Define your audience
  • Keyword selection
  • Promotion strategy
  • Tips for promoting Profile

Needed to determine the business promotion strategy

Elementary

$ 149 / month
  • Define your audience
  • Keyword selection
  • Promotion strategy
  • Creature 1 company ( 3 ads)
  • Launch advertising

Suitable for determining the need for this type of advertising

Advanced

$ 299 / month
  • Define your audience
  • Keyword selection
  • Selection and installation of minus words
  • Creature 3 companies
  • Remarketing
  • Installing a new campaign + 29 $

Suitable for a real product promotion network

Order settings

Online Zone

WHAT IS CONTEXTUAL ADVERTISING?

Contextual advertising refers to the practice of placing ads for web pages, it must necessarily be created based on the content of these pages. for example, it could be a sneaker ad, news about the launch of new projects, or it could be an advertisement for laptops on an e-commerce site. This is done using contextual advertising., which includes segmentation of ads based on such parameters, as a keyword or website theme.

for example, in the "Books" section of the New York Times website you will see contextual advertising in the form of a banner selling glasses:

contextual advertising

Here's another example from Verizon, which launches its ad for the new Samsung phone on the website, TechCrunch:

contextual advertising

Contextual advertising is a powerful tool for attracting customers right here and now. Contextual advertising as a product appeared a long time ago in the world of internet marketing. It arose almost with the advent of Google itself. According to the survey, carried out GumGum, 61% US advertisers use contextual advertising, and 24% advertisers plan to increase their spending on this type of advertising next year.

CONTEXTUAL ADVERTISING ON GOOGLE AND ITS STAGES

Setting up ads using Google Ads.

Initially, you need to create an advertising campaign. Already here, without certain skills, it is difficult to do all the work correctly. Further, Google contextual advertising requires the following steps:

  • Collect the semantic core. These are certain phrases and words, through which users can find a product or service, which they need. It is important to study the target audience, their requests, as well as company features. When using the Google search engine, contextual advertising must fully match the resource. Therefore, we recommend that you personally familiarize yourself with the key phrases., to eliminate absurd and ineffective queries.
  • Next, budget forecasting is performed. For this, experts use certain tools to calculate possible costs..
  • A plan is being drawn up, goals are defined: service order, product purchase, bell. Estimated figures are determined.

Advertising created. All Google contextual advertising must be tailored to key queries, and then distributed to certain groups.

Advertising launched, the budget is replenished.

The duration of the stages depends on many factors. What matters is, is there a plan, are ad units ready and what is their format. After that, how Google launches contextual advertising, going through the learning process. Without correction, the effectiveness of the campaign will constantly decline. Improvement includes expanding the list of negative keywords, who spend the budget without a positive answer. Competitors are determined , false clicks on an ad are identified for the purpose of competent budget spending. Analyzing CTR in parallel, reflecting the ratio of impressions to conversions. When using the Google search engine, contextual advertising must meet certain conditions. The higher the ad quality, the higher its rating and the lower the cost of advertising.

In this way, contextual advertising on Google within the first three months requires investment, conversion increases further, income is growing, new clients come. Don't think, that this work is finished. Continue to monitor the effectiveness of advertising and, if necessary, make adjustments, to position your ad above your competitors in the search engine. It is necessary to strive to reduce advertising costs.

Contextual advertising is characterized by one of the best and fastest ways to attract targeted customers to your website. But don't rush, so as not to quickly drain the entire budget for advertising. Before starting advertising activity, we will closely research and audit your business, to calculate conversion points of potential customers into buyers of your services. We will also start our cooperation with the installation and configuration of analytical systems., namely Google Analytics, Tag Manager, which will not only track every transition, but also use your advertising budget effectively. To track the effectiveness and optimize advertising campaigns, we will also recommend installing the Ringostat call tracking system.

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