contextual advertising
Contextual advertising in Google Ads comes in a huge variety of formats: text search and image display ads, YouTube videos, and mobile ads, and has a very flexible targeting setting, allowing you to focus on the most promising audience.
Why contextual advertising?
ADVANTAGES
Attracting new customers
Google Advertising will help to increase online sales and the number of calls to the office, attract new visitors to the site and form a regular audience.
Contact the audience at the best moment
Potential customers will see your ads when they search Google for the products and services you offer.
Wide range of advertising formats
Google Ads has a variety of ad formats: text search and image display ads, YouTube video ads, and mobile app ads— that's not all.
Contextual ads appear next to search results when people search for your products and services. In this case, you pay only for visits to your site or calls to your company.
Google Ads display ads appear on more than 2,000,000 websites and more than 650,000 apps, allowing you to reach any audience.
It's up to you to choose who sees your ads. In this case, only actual views are paid. In other words, you won't pay to show ads to disinterested users.
App campaigns are a great opportunity to tell more than a billion Google users about your iOS or Android app. However, you do not have to have experience in advertising.
Pay only for the result
No clicks – no costs
You only pay when a user clicks on an ad and goes to your website or calls your office. In other words , only when advertising works.
For any budget
Even without a huge budget, you will succeed if you choose the right advertising goal. It is profitable for some companies to spend millions a month on advertising, for others – hundreds of times less.
Advertising in your area or around the world
Ad targeting can be customized to countries, regions, cities, and even a certain distance from your office or store.
Make informed decisions
Track the effectiveness of advertising
With Google Ads, you can track how many people have viewed your ads, reached your site, or called your business.
WHAT IS CONTEX ADVERTISING
Tariffs
Profile audit
- Definition of CA
- Selection of keywords
- Promotion strategy
- Promotion tips
Necessary to determine the strategy of business promotion
Initial
- Definition of CA
- Selection of keywords
- Promotion strategy
- Creation of 1 company
- Launch of advertising
Suitable for determining the need for this type of advertising
advanced
- Definition of CA
- Selection of keywords
- Selection minus words
- Creation of 3 companies
- Remarketing
- Establishing a NEW Company
Suitable for real product promotion on the network
Order also: Promotion in social networks, Website development
WHAT IS CONTEX ADVERTISING?
Contextual advertising refers to the practice of placing ads for web pages, it must be created on the basis of the content of these pages. For example, it can be advertising sneakers, news about the launch of new projects, or it can be an advertisement for laptops on an e-commerce site. This is done through contextual advertising, which includes segmenting ads based on parameters such as a keyword or website theme.
For example, in the Books section of a website New York Times you will see contextual advertising in the form of a banner selling glasses:
Here's another example from Verizon launching its ad for a new Samsung phone on the site TechCrunch:
Contextual advertising is a powerful tool for attracting customers right here and now. Contextual advertising as a product appeared a long time ago in the world of Internet marketing. It arose almost with the advent of Google. According to a survey conducted by GumGum, 61% of US advertisers use contextual advertising, and 24% of advertisers plan to increase their spending on this type of advertising next year.
CONTEXTUAL ADVERTISING ON GOOGLE AND ITS STAGES
Set up ads with Google Ads.
First you need to create an advertising campaign. Already here, without certain skills, it is difficult to do all the work correctly. Further, contextual advertising from Google requires the following steps:
- Assemble a semantic core. These are certain phrases and words through which users can find the product or service they need. It is important to study the target audience, their requests, and even the features of the company. When using the Google search engine, contextual advertising must fully correspond to the resource. Therefore, we recommend that you familiarize yourself with the key phrases in person to eliminate absurd and ineffective queries.
- Next, budget forecasting is performed. To do this, experts use certain tools to calculate possible costs.
- A plan is drawn up, goals are determined: ordering a service, buying goods, calling. Approximate figures are determined.
Created advertising. All Google contextual advertising should be adapted to key queries and then distributed to certain groups.
Advertising has been launched, the budget is replenished.
The duration of the stages depends on many factors. The important thing is whether there is a plan, whether the ad units are ready and what their format is. After Google launches contextual advertising, the learning process takes place. Without correction, the effectiveness of the campaign will constantly decrease. Improvement includes expanding the list of negative keywords that spend a budget without a positive response. Competitors are determined , false clicks of the ad are detected in order to spend the budget competently. In parallel, we analyze the CTR, which reflects the ratio of the number of impressions to transitions. When using the Google search engine, contextual advertising must meet certain conditions. The higher the quality of advertising, the higher its rating and the lower the cost of advertising.
Thus, contextual advertising on Google during the first three months requires investment, conversion increases further, revenues grow, new customers come. Do not think that this work is over. You need to continue to monitor the effectiveness of advertising and, if necessary, make adjustments so that your ad's position is higher than that of competitors in the search engine. It is necessary to strive to reduce advertising costs.
Contextual advertising is characterized by one of the best and fastest ways to attract targeted customers to your site. But do not rush, so as not to quickly merge the entire budget of advertising. Before starting advertising activity, we carefully investigate and audit your business to calculate the conversion points of potential customers from buyers of your services. We will also start our cooperation with the installation and configuration of analytical systems, namely Google Analytics, Tag Manager, which will not only track every transition, but also effectively use your advertising budget. To track the effectiveness and optimize advertising campaigns, we also recommend installing a call tracking system Ring status.
