Targeted advertising on social networks, SMM

Targeted advertising on social networks, SMM

promoting a brand of a product or service on Social Networks

    • Maintenance and development of the brand pages
    • Attracting the target audience
    • The launch of advertising campaigns
    • Facebook advertising pay-per-action
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What is Smm promotion?

SMM promotion on social networks is the process of driving traffic or attention to a project, brand or product through effective advertising on social networks. You can be an exemplary company, with noble goals, have a unique proposal, but if the masses don't know about it, you are practically not there. Smm promotion is informational, viral marketing, quick feedback from a loyal audience, an increase in calls and sales. Smm promotion in social networks is necessary for any company, regardless of its age, scale and focus.

Targeted advertising allows

improve brand awareness

form a client base

address the target audience directly

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increase customer loyalty

get feedback


increase sales growth

Smm promotion on social networks means attracting a new audience, popularizing and image of a company in groups and communities of Facebook, Vkontakte, as well as quick feedback from the audience. Targeted advertising is aimed at direct sales of a product or service.

The cost of advertising on Facebook varies depending on the goals you want to achieve, the targeting and the target audience to which the ads will be displayed. Average cost per click $ 0.03 - $ 0.50 or more. You can clarify the cost of targeted advertising on Facebook for your tasks by ordering a free calculation.

An integrated approach "SMM Promotion + Targeted Advertising" will allow you to use all social media tools as efficiently as possible, attracting targeted, cheap traffic, as well as popularize your brand within social networks, communicating directly with potential customers.

trust us because we have

2 years
experience in the promotion of SMM

operational launch of advertising campaigns

satisfied customers

individual approach to each project

minimum commission

Targetirovannaâ Advertising

Targeted advertising on social networks - an effective channel for attracting traffic and leads. Targeted ads use different targeting parameters: location, age, gender, language, marital status, hobbies, etc. Such wide ad settings allow you to minimize the display of ads to people who are not interested in it and get the maximum result for the minimum money.

1. Quick start
2. Target audience
3. Extensive targeting options
4. Pay for clicks, impressions, leads
5. Convenient analysis tools

Driving promotion


definition objective audience:

  • floor
  • age
  • marital status
  • geography
  • interests

Analysis competitors
Defining your advertising goals
The choice of social networking for work

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Creature communities:

  • title
  • description
  • design

Filling community content
Creature interactive


    • shares
    • competitions
    • voting


Targetirovannaâ advertising:

    • company setup
    • creating test ads
    • maintenance and moderation
    • Reporting and Statistics

Using other people's communities for advertisement Run viral content

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informing participants
community about events in company
maintaining interest
community members to the group:

    • shares
    • competitions
    • voting

community Moderation


We provide several tariff plans to promote your business on Facebook, Instagram. Other desires of the client in the promotion of goods and services are negotiated and paid additionally.

Profile Audit

$ 49
  • Define your audience
  • Promotion strategy
  • Tips for profile design
  • Promotion Council

We need to develop strategies to promote


$ 149 / month
  • Creating a promotion strategy
  • Setting targeted advertising
  • New subscribers 100-200
  • Reach an audience of 10,000 per month
  • Competitions / prize drawing 1 competition (prizes for the promotion are provided by the client)
  • Monthly report of the work done

The initial stage of advancement


$ 299 / month
  • Creating a content plan
  • Making the profile in the same style
  • Regular publications (3-5 per week, content provided by the client)
  • New subscribers 200-300
  • Reach an audience of 20 thousand per month
  • Competitions / prize drawing 1 competition (prizes for the promotion are provided by the client)
  • Targeted advertising * advertising with pay per click, cost price + commission 20% * advertising budget at the discretion of the customer
  • Monthly Progress Report

It allows you to get a bigger audience coverage

About the price detailed

What is the price from?

Price for work vs advertising budget

Advertising budget - money that will be spent on targeted advertising and advertising from bloggers.

Service price - payment for agency work: marketer, designer. Total cost of promotion = price for service + advertising budget

price for content creation

The price for the service depends on the regularity of the posting and the type of content.

For example:
- publish posts 2 times a week, with the provided photos and text from you
- write text, take photos, publish 4-5 times a week
Contact for a consultation for a complete miscalculation.
Full cost of doing page = price for service

Starting advertising budget

We recommend starting with $ 100, budgets lower will bring too little results - it will not be profitable for you.

Each ad has a maximum result that can be squeezed out.
When a designer and marketer is creating an advertisement, it is more profitable to immediately invest more in order to get the full result.
If you break it down into 2-3 months, you will have to do several advertisements and you pay several times for agency services, and the result is the same.
With budgets above $ 400, the price for the service increases by 20%, as it requires more work from marketers, designers and copywriters.

Here are hot from customers

Facebook, Instagram

The time has come when advertising on social media sites has become a must if you want to quickly reach a new, motivated audience. Whether you like it or not, organic promotion is a longer way of promoting goods and services, and getting the desired result only with its help is already more difficult to achieve. The days when, without much effort, it was possible to find a client on the Internet are gone forever. For many, the transition from organic promotion to social promotion strategy can be quite confusing. And the need to invest in social media advertising is also daunting. Let's see what is the benefit of such a decision? In this guide, we will explain how to use different types of social media advertising and what types of targeted advertising might be interesting to get real business results with minimal financial investment.

Targeted advertising and its types

Advertising on social media sites is one of the most comfortable methods of reaching the specific audience you want to reach. You can find new customers or attract again those who were already interested in your product. Targeted advertising is a chance to do some hands-on A / B testing for a more complete analysis. All major social networks offer advertising options. This does not mean that you should use all of them. When choosing a place to advertise, it is also useful to know which networks are most popular with your target audience and where is your target group most actively concentrated and most accessible? If you're targeting teenagers? Then TikTok is a great place to reach them. Middle age, meanwhile, love Facebook. Let's take a look at what social media platforms can work well for your brand. Where is your content, the message that you carry, can be natural and reach your fans as much as possible? This is the main goal for promoting your products and services, creating the first social advertising campaigns. Here's a quick summary of the latest analysis of the social media newsletter from the Pew Research Center. It shows audience preferences for various social platforms and their demographics.

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Source: Pew Research Center

Now that you have a feel for what social media might be best for your business, let's take a look at the ad types of each network.

Targeted ads, Facebook ads

This type of Facebook ad will help you achieve one of three broad types of campaign goals:

  • Awareness: Повышение осведомленности бренда или увеличение охвата.
  • Поощрение действия: Send traffic to your website, increase engagement, encourage app installation or video views, create versions, or encourage people to communicate with you on Facebook Messenger.
  • Lidogeneration: Increase purchases through your website or app

Audience: Facebook is popular in many countries, 2.45 billion active users in month. Facebook is used as teenagers as their parents, as well as older people interested in it.

With detailed targeting options for this huge pool of users, Facebook is a great platform to get started with social advertising.

This ad will help you send people to your Facebook page or your website. You can also send them to download the mobile app.

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Source: Hootsuite Digital 2020 Report

Targeted advertising Ffrom announcement

Facebook's internal data shows that a series of photo-only ads can manage more unique traffic than other types of ad formats.

In addition to the photos, Facebook photo ads include 90 characters of text plus a 25-character title. These ads may also include a call-to-action button.

You can create your photo ad through Facebook Business Manager, or simply promote a message with an image from your Facebook Page.

If you have any product, a Facebook photo ad is a great way to show it off. You will be able to show people interested in your product, not just photos, but the product itself with its detailed description.

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Source: Facebook

Targeted Ads Video Ads

Options video advertising Facebook ranges from short, loopy video clips that are automatically shown in users' feeds to original 241-minute desktop videos. You can also develop video ads, that included in other videos. Or even share 360-degree videos.

With so many options, it is important to have specific goals and understand where your target market is and where your videos will be able to touch them.

Pro review: Short videos tend to have higher completion rates. However, if you have a compelling message, you can go a little longer. Video can help clearly demonstrate your services and stand out in the main stream of static news.

Targetirovannaâ advertisement Announcement stories

In this full-screen format, photos are displayed within six seconds, and videos can last up to 15 seconds.

One catch: You can't specifically choose Facebook Stories ads by themselves. These are included as possible placements when choosing automatic placements when creating ads for campaigns in News Feed or Instagram Stories.

Pro review: Stories is a great format for marketing. Most people surveyed by Facebook said they wanted Stories ads to be "quick and easy to understand." Make Stories simple.

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Source: Facebook

Targetirovannaâ advertisement Carousel ads

Facebook's ad carousel allows you to include up to 10 images or videos, each with its own link, all in one ad.

Carousel ads work well, in order to demonstrate different features of the product, or explain the step-by-step process. They are also a great way to introduce multiple products or services. For example, a Polo Gap or a Gap T-shirt.

Pro review: Use different elements in your ad carousel together to present compelling, effective stories or messages. (If you want them to stay in a certain order, turn off the automatic optimization feature.)

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Source: Facebook

Targetirovannaâ advertisement Slide show ads

Slide show Is advertising, created videos of multiple static images - your own or stock images that Facebook provides.

Slide show offer different movable videobut don't require specific resources to create. If you're not ready to try video advertisingbut want to go beyond static photos, slide show Ads are a great option.

Plus: You can insert music!

Pro review: If you don't have professional photography on hand, background photos can be a great option to help you express the atmosphere of your brand.

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Source: Facebook

Targetirovannaâ advertisement with a selection of ads

Announcement with a selection highlights your products right in the Facebook feed. The ad includes a cover photo or video, as well as four small product images with prices and other details.

Imagine the product as if it were your digital showcase, or instantly look into the catalog. This format allows people to learn more about your product without leaving Facebook.

Pro tip: The ad collection works particularly well for retail and travel brands.

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Source: Facebook

Ads in messengers

Messenger ads are just Facebook ads that are placed in the Messenger Chats tab. Advertising appears between conversations.

You can use them to start an automated conversation with a potential customer right there on Messenger, or put a link to your website or app.

More than 1.3 billion people use Messenger every month, many of whom are not even Facebook users.

Professional tip: You can use Messenger ads to restart conversations you've started. Use a user audience of people who have previously talked to you about your business.

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Source: Facebook

Play applications

Facebook Playables is an interactive preview of your game or app. This gives users an opportunity to try out the app before they buy it or download it.

These ads start with the host of the video, encouraging people to play with a click to try icon. From here, users can click and instantly test drive the full screen demo versionsWithout having to install anything.

It's a great way to showcase your game.

Professional tip: Make sure you accurately represent the game in your video, the presentation of the application should be simple: just two steps, ideally.

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Source: Facebook

Instagram Ads

Facebook owns Instagram. So it's no surprise that Instagram ads support the same three broad categories of campaign goals as Facebook ads:

  • Awareness
  • Considerations
  • Transformations

Instagram's audience is most popular among millennials. Generation Gen Xers also use this platform.

Like Facebook, you'll be able to target the perfect viewer with custom targeting options. Create similar audiences, identify the behavior and activities of your audience, their interests, and demographics.

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Source: Hootsuite Digital 2020 Report

The specific types of Instagram ads also reflect four types of ads on Facebook:

  • A photo
  • Video
  • Carousel
  • Collections

You can create every type of ad for the main Instagram channel, for Instagram Stories. Ad placement on IG TV offers unique ways to reach your audience, too. You can post long videos that you couldn't post on Instagram before.

Instagram Reels is a new content format for the platform, but there are no paid advertising opportunities yet. That being said, the novelty of the drums can make it a great opportunity to experiment with organic reach.

Photo - video ads

Your Instagram photo or video will look like a normal Instagram post, except what it will say. Depending on the purpose of the campaign, you can also add a call-to-action key.

Pro tip: Make sure your photo - video ads match the style of the organic posts you post to Instagram. This helps the client know what the ad is from your brand.

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Source: Instagram

Carousel ad

In an Instagram carousel ad, viewers scroll through various images.

Pro review: Make sure that the images you use in your carousel ads are visually similar and related to each other's common theme.

Look at this Carousel ad for Shutterstock. Similar images and a consistent bar of text on each photo clearly connect the components of the ad and help tell a consistent story.

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Source: Instagram

Collection of ads

Just like Facebook's Ad Collection insert cover images or videos plus a few small product photos. Clicking on the ad directs the user to the site page.

It's perfect for a retail brand. Show them what you have!

Pro review: Instagram Collection ads don't include a headline, but they allow up to 90 characters of text.

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Source: Instagram

Research announcements

Expand your Explore feed ads to reach new audiences

This way allows you to place yourself next to content that is relevant and trendy. This way of advertising gives you the opportunity to show the ad to about 200 million unique users who view the Instagram Explore tab daily.

Pro tip: Your ad won't appear directly on the Explore grid, but when a user clicks on any photo, they'll see your ad in the scroll news feed.

Source: Instagram

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ads Instagram stories

Instagram Stories uses photos or videos up to 120 seconds long. These ads appear in a full-screen format between people's stories.

Pro tip: Add interactive items to Stories ads for better performance.

A/B testing shows that an ad in Stories with a survey offer had a 20% lower cost-per-view video. In addition, 20% of people who watched Stories interacted with the ad.

Source: Instagram

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IGTV advertising

Users can post long videos on the platform within a platform called IGTV. This feature was introduced on Instagram back in 2018, and from June 2020, you can now advertise in user-generated videos.

Video ads IGTV will appear only after the user clicks on IGTV from their channel. Ads should be vertical (optimized for mobile) up to 15 seconds.

Professional tip: This feature is only available with certain Instagram accounts.

Source: Instagram

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