Ranking sites

Why should you pay attention to signals from Google?

Ranking of sites to expect from Google

Ranking of sites in Google - factors. A large number of surfing results had to be monitored to determine: do external links continue to play an important role and affect the site's promotion in Google? Not only the number of backlinks, but also their quality, the relevance of the sites on which they are located, is one of the most important factors for the promotion of the site. It is also important to know that using your budget to buy links, it will be more correct to buy them from different resources than several from one.

RANKING FACTORS:

Let's spread it on the shelves

1. Material capacity

It turns out that Google prefers those resources in which the words contain a considerable number of characters.

For example, sites with a text count of at least 1900 words occupy the leading positions in output!

2. Safety

After studying the information of the first positions in the issue, I came to the conclusion that Google assumes the presence of a secure HTTPS information transfer protocol.

3. Visuality

It is important that at least one image is attached to the page. The presence of two, three or four illustrations does not affect the position in the issue.

4. Title

Існує судження, що в умовах ранжирування Google надавав велику увагу соковитим ключовикам в <title>. У 2016 р. ситуація змінилася. Тепер працюють чудово правильно підібрані ключові слова – анкори. Як завжди велике значення мають швидкість завантаження сайту та загальна швидкість «чуйності» ресурсу

5. The minimum degree of refusals

According to the OnlineZone resource, if this ratio is minimal, in this case, the website’s performance in rendering promises the most favorable position

What to do in this case?

I strongly recommend that you look carefully at the selection of platforms for hosting a mass of links.

In the work, you need to take links from sites that are constantly updated;

• "humanity" sites for people, not for robots;
• user activity on the site;

In addition, no one canceled high-quality content information. Because this is the main link of communication with the user and search engine robots. It is not so much the uniqueness of the material as its relevance for site visitors that becomes primary. By content information we should understand not only ordinary text with included keywords, but also graphics, videos, etc. These elements allow us to increase the time spent on the resource, and therefore affect the promotion of the site in Google.

The factor of psychology in ranking has become one of the main ones

Ranking in Google has been reoriented to the user and his needs. To date, a change in the SEO poles from the technical to the psycho-social field can be seen. Google has endowed its searches with artificial intelligence. Therefore, the same queries entered into the search by two different people will give different results.

I recommend directing efforts to work on the quality of the resource, which will cause the trust of users. You can no longer build links automatically.

Collecting quality backlinks now requires:

• Business contacts;
• Participation in various targeted forums and communities;
• PR of the brand (loyalty, authority);
• Activity in social networks;

Summary: The number of ranking factors increased significantly in 2016. Search engines have become more "human" and more social, which means that they are forced to review methods of promotion in SEO.