What is contextual advertising?

What is contextual advertising?

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Why is contextual advertising needed?

If you have the task of selling a product or service in the shortest possible time, this type of advertising is the most effective.

How does it work? A person enters a query in the search bar and receives Internet resources that correspond to the search query. An inherent advantage of this advertisement is that the potential client decides for himself whether to click on the advertisement or not, while he does not receive a negative attitude towards the offers of this advertisement.

Що таке контекстна реклама? 3

How it works

Contextual advertising - a type of Internet advertising, in which the advertisement is displayed in accordance with the content and context of the Internet page.

Contextual advertising acts selectively and is displayed to visitors of the Internet page, the sphere of interests of which potentially coincides/intersects with the topic of the advertised product or service, the target audience, which increases the likelihood of their response to advertising.

The principle of keywords is usually used to determine the relevance of advertising material on a website page. Search engines focus on keywords. Therefore, contextual advertising is more likely to be shown to a consumer who uses the Internet to search for information of interest about goods or services.

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